[Unanswered] How is Pinterest implementing their Wall-Posts on Facebook?

Today morning I stumbled upon a Wall posting on Facebook from my friend Melanie who pinned some pictures on her Pinterest boards. I was pretty amazed by the grade of interactivity that the posting is offering: you can share / aggregate multiple items at once (as it is done by the aggregation panes in the Timeline view), have individual interactions (Go to, Comment, like) on each of them and the post is “branded” with “XXX has XXX on XXX” which obviously is implied by the Graph API . As a Facebook developer I wasn’t aware that this is (currently and officially) possible on Facebook and I wasn’t able to find anything on Facebook’s Open Graph documentation that looks even close. This is how Melanie’s actions (pin) on Pinterest’s objects (board) look like on my Wall:

 

 

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